Monthly Archives: November 2009

  Every industry has its challenges with public perception. For example, auto mechanic shops have to deal with the perception that they take advantage of people who don’t know much about auto repair. This has to be addressed and overcome in … Continue reading →

See how a shoe manufacturer uses the ‘give and you shall receive’ concept. See how this shoe manufacturer ties this charity into their marketing.

It’s known that the economy has taken a hit, so let’s not belabor that point. I’ve been saying that it is time to quit buying into the doom and gloom and get on the ball with promotion. The reason is … Continue reading →

  Random acts of kindness, what’s that have to do with everyday business? Actually, a lot. Over the years, I’ve found that you don’t have to do something huge to get your business noticed in a big way. Back when … Continue reading →

Zen and the Art of PR For Consultants and Small Businesses Public relations is a very affordable and effective marketing tool available for small businesses and consultants. I can’t tell you how many times I am approached by entrepreneurs who ask … Continue reading →

The Three Step Method to Increase Your Visibility and Explode Your Business Personal branding is one of the hottest ideas out there. But most so-called experts don’t tell you enough. In her must read book, Marsha Friedman shows you how … Continue reading →

A limited time special offer or promotion will help drive up the response rate to your marketing. The main reason? Urgency. People don’t want to miss out on a great deal. This simple fact will motivate your prospect to act now rather than … Continue reading →

Joy, Check out the Money Tree Ad that I have put on the inside back cover of my booklet. We are interested in your approach using PostcardMania.  Our previous seminars have produced acceptable results but, now we seem to be getting … Continue reading →

New leads, let’s face it, they aren’t cheap. In most cases, you will get more return from your marketing dollars spent generating repeat business than from new lead marketing efforts. You still definitely need to have those new leads coming … Continue reading →