Monthly Archives: October 2009

The New Rules of Marketing & PR by David Meerman Scott Having mentioned it last week, I wanted to remind you of David Meerman Scott’s first book: The New Rules of Marketing & PR. If you want to learn exactly … Continue reading →

Marketing Edge, the popular podcast focused on providing helpful news and insight on marketing, PR and the changing media landscape, recently featured an interview with PostcardMania’s CEO and Marketing Expert, Joy Gendusa. In a discussion with the show’s host, Albert … Continue reading →

Tout Your Value Last week, we looked at the first design submitted by Quality Restorations. I mentioned the importance of having your marketing reflect the quality of your work. This is the second design they submitted to me. It’s a … Continue reading →

Recently, we discussed taking a look at your current business environment and making sure that the information you are acting on is still valid. But what do you do if you dig into the numbers and find that the economy … Continue reading →

World Wide Rave I just interviewed David Meerman Scott last week. Ironically, I initially got in touch with him by recommending his last book, The New Rules of Marketing & PR, on my blog – and he replied to my … Continue reading →

By now, it’s expected of any business to have its own website. Did you know that as many as 85% of your prospects will look you up online before reaching out to you? With that kind of influence, the simple … Continue reading →

It’s All About Image You’re a professional. You do good work – no, great work. How do you get that idea across to someone who’s never patronized your company? Simple: with your marketing. Unless someone is already familiar with your … Continue reading →

I walked into the room 30 minutes late – pretty embarrassing, and also a bit rude. Sitting there, listening intently to the speaker in the front of the room, were about a dozen dentists with either their spouse, their hygienist … Continue reading →