We break it down into specific categories including Home Page, Photos, Testimonials, Overall Site Feel and Effectiveness and much more. Check out the excerpts below from actual client web critiques…

Overall Website Impression

"Your URL www.xxxxxxx.com is okay, but not the best. When choosing a URL, you want it to be pertinent to your business, concise and easy to spell. Don't use commonly misspelled words and leave out dashes and other punctuation."

"If I were you, I'd invite people to come for a tour on every page as a call to action! Your site does a great job of giving visitors the right feel for your industry. Great job! I would definitely board my cat with you!"

"Some of the copy is the wrong color for the background and is hard to read. Some of it is very squished together and is hard to read. There are some very cool aspects to this site visually too but since you are selling design your site has to be perfect."

Home Page

"There is no place on your home page to collect the identities of your visitors. This is very important. It can be a free consultation, newsletter or something else of value to the visitor. This will allow you to capture the identities of the people who visit your site so that you can follow up with them and warm them up to order from you eventually."

"You should have your contact information (phone number, email and address if possible) prominently displayed on every page of your site. Make it easy for prospects to contact you!"

Marketing & SEO Rankings

"I highly recommend adding a blog to your site. This is a place where you can post information about your industry, answers questions that people submit, and educate others on your industry. In addition to helping your SEO (Search Engine Optimization) this positions you as an expert in your industry."

Product and Services

"On this page, you want to list the different products or services that you offer, and specifically explain what BENEFITS the prospect will receive from them."

"You need to have video on your site! This is the latest and greatest thing to have on your site and will keep visitors on your site longer, help them get your message quickly and easil, and help convert visitors into sales!"

"More photos! You just need to warm up the site a bit. The toughest part about building a great site is the content. You have this totally in tact and it is GREAT. Just redesign the site to be a bit warmer with color and photos and you'll get more people staying at the site longer and viewing more pages!"

Your Competitive Advantage

"You need a testimonials page with testimonials from happy customers and, if possible, should include photos of those customers."

"Your visitors are looking for reasons why they should use you over your competition, testimonials will do exactly that."

These examples are just glimpses of how our in-depth, fully customized web critiques can drastically improve your website immediately!

Do you want a fresh perspective on your website design and functionality? Call our expert marketing consultants today at .