http://www.postcardmania.com/marketing-articles/We are a full-service postcard direct-mail marketing company. Our services include graphic design, printing, mailing-list acquisition and mailing services in addition to a wealth of free marketing advice. We help small businesses all over the country to expand through the use of direct mail marketing techniques.en2008karla_jo@postcardmania.com (Joy Gendusa)webmaster@postcardmania.com (Eric Helmer)Business NewsgeneralSaturdaySundayhttp://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=161Makeup and hair, check. The hottest dress you own, check. Confidence that helps you get the most calls, double check. Ok, so you may not "date" your potential customers, but your marketing makes a lasting first impression, and just like a date, you want it to be a good one.info@postcardmania.com (Joy Gendusa)Mon, 04 Jan 2010 00:00:00 GMThttp://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=160Public relations is a very affordable and effective marketing tool available for small businesses and consultants. I can't tell you how many times I am approached by entrepreneurs who ask me, "Can I afford to do PR?" I always answer the same way: "You can't afford NOT to do PR."info@postcardmania.com (Joy Gendusa)Wed, 18 Nov 2009 00:00:00 GMThttp://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=159When I started out in business, I was a graphic designer. It's something I am very passionate about. MSNBC asked me to come back on "Your Business" for a second time and discuss what makes for effective graphic design.info@postcardmania.com (Joy Gendusa)Fri, 14 Aug 2009 00:00:00 GMThttp://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=158I only got one disgruntled email after last week's newsletter, but that does tell me that there are at least a handful of you that I either pissed off or mildly annoyed. The good news is that it opened the door to a marketing lesson.info@postcardmania.com (Joy Gendusa)Fri, 07 Aug 2009 00:00:00 GMThttp://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=157The world is constantly changing, today faster than ever, and if you aren't changing with it you'll be left behind. How do you keep your marketing message relevant? Use what's going on to fuel your efforts!info@postcardmania.com (Joy Gendusa)Fri, 24 Jul 2009 00:00:00 GMT