PostcardMania, a direct mail marketing company in Clearwater, FL, is revealing a new marketing system for restaurants may benefit restaurants even more than a feature on Groupon.
This new program is based off of a success they saw from one of their clients, and centers around sending coupon postcards to customers on their birthday.
Splash! Ocean Grill in Lutz, FL was trying to stay afloat in the crowded Tampa Bay seafood industry, so they started sending out 2,000 direct mail birthday mailers a month, just to supplement their existing marketing efforts. The result was an ongoing monthly response of 3-7% from their mailings, which brought in 60-140 extra customers every month.
When PostcardMania saw this success, they knew they had to put together a program that could make it easy for more restaurants to take advantage.
“The truth is Groupon is a great way to get new bodies into your restaurant,” says Joy Gendusa, Founder and CEO of PostcardMania. “The only problem is you end up giving them 50% of whatever you sell–not to mention it's hard to get featured. Our program keeps the promotion constant and predictable. Over time, the results are going to be much more reliable and profitable from a campaign like ours.”
PostcardMania handles the list buying, design and mailing of their clients’ birthday campaigns. To learn more about this new program, check out PostcardMania’s website at www.PostcardMania.com/BirthdayMailers.
PostcardMania is one of the nation’s most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services – all while continuing to educate clients with free marketing advice.
In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit www.postcardmania.com