I can’t either. With a staff of 192 employees, meeting payroll week after week and paying the bills is often stressful in this economy — even for a “big” small business like mine. Sometimes smaller business owners imagine that we have loads of cash lying around to test out new marketing ideas. Not true. The expenses grow with the revenue.

Why postcards? Simple: Because it’s easier to generate leads than to close loans.

Joy recently sat down with Chase Ink and talked about what sets PostcardMania apart, company accomplishments and overcoming challenges.

[PostcardMania is] the Florida based direct mail specialty firm that holds all the cards. From small glossies to relatively colossal 6-inch by 11-inch postcards, Florida based PostcardMania has so commendably elevated the art of direct mail...

Dentists, like so many practice owners and marketers from every industry, are standing at the crossroads of old and new marketing media and trying to decide which path to take. You know the old strategies have worked for you, but you’re concerned that they may soon be replaced or that new media might offer better returns on your investment.