As new marketing technologies are created, businesses are given opportunities to make their marketing systems better. These technologies can help you build a complete marketing system that comprehensively covers all your marketing bases, such as lead generation and follow-up.

The marketing process is complex. It takes a variety of tactics to get the business growth that you want as a real estate professional. However, just because something is complex doesn’t mean it has to be difficult. There is a way to create a complete marketing system in 5 simple steps. These steps are built on proven marketing principles. This system generates leads for you and turns them into clients through a seamless marketing process. When you use these 5 steps, you put yourself in complete control of your business growth.

Have you ever found a mailer at your doorstep that compelled you to go and check out a business? To be completely honest, I can only remember one time I’ve ever been so won over by a business mailer, and you can bet it involved pizza. It was large, it was delicious, and best of all it was free.

Clearwater-based direct mail and marketing firm PostCardMania had a week for the ages in late February, but founder and CEO Joy Gendusa didn’t celebrate for long.

The week, Feb. 25 to March 1, produced $630,000 in sales — which bested the last week of December 2010, when the company hit $530,000 in sales. While 2013 has been good, Gendusa says the pop somewhat surprised the 200 employee-firm. It had been in $350,000-a-week territory in sales before the surge. “It was really crazy,” Gendusa tells Coffee Talk. “We were really just over the moon about it.”

There are many moving parts in quality marketing, and postcard marketing is no exception. There is absolutely strategic planning, skill and coordination that goes into a great direct mail campaign. In other words, you can’t just snap your fingers and produce an effective design and targeted mailing list. However, there are a few tricks of the trade that will help you build a winning campaign right from the start, without enduring the trial and error setbacks many other business owners, myself included, experienced on the road to direct mail marketing expertise.