The Biggest Marketing Crime You May Be Committing

Last week I hit the road for another stop on my tour across the country to meet clients and document their postcard marketing success. Destination: New York and New Jersey. (See some pics we took.)

I visited so many different types of businesses (nine all together), ranging from an accountant to a music school, and I was SO excited to see that ALL of them are growing. It’s true, marketing DOES have an impact on your income and the new business you bring in!

Don’t worry, you’ll get to see these fabulous case studies for yourself soon on our website, but for now, check out our current video case studies here.

As I was talking with iSchool of Music and Art, Commerce Payment and others, I encountered a common and MAJOR mistake: they have no email newsletter follow-up in place. This is BIG.

We only close around 2% of prospects on their very first call in. Through our follow-up (including our email newsletter), we eventually close 25% of all prospects. Without a follow-up system in place, we would likely be doing about $2 million in revenue a year instead of around $20 million. The amount of money that people are leaving on the table through lack of follow-up is HUGE.

The easiest way to start a follow up system is with an email newsletter.

What is the most common reason businesses don’t set up an email newsletter?
Time. Honestly, it can be a pain to write. It takes time to come up with ideas, the message and the layout for each issue (I know, we do it weekly!).

Why should you have an email newsletter?
Sending a newsletter is an effective and unobtrusive way for you to stay in front of your prospects and clients to close more sales. You can also use this to offer specials, share announcements, position yourself as an industry expert with free educational material and much more.

Is there an easy way to create an email newsletter?
Yes. The easiest way to send a professional, effective newsletter to your clients is to have PostcardMania take care of everything. We can help with every aspect or just the parts you need help with — including the design, writing, layout and even sending it to your contacts for you every month.

Call our marketing consultants for more details at 1-866-829-2082.

Is your business having success with postcard marketing? I have to pick the next city I travel to, so please let me know!! Email me at joy.gendusa@postcardmania.com.

Video Critique:
Not What You Say, but How You Say It.

It's not always what you say, but rather how you say it. The layout of your marketing piece is "how" you are saying it. Great copy is not always enough, it has to have a great layout to support it. The postcard Joy critiques this week is a perfect example of this. Take a look and let me know what you think!

Featured Article:
How to Build Your List and Collect Email Addresses

Now that you have begun your email marketing campaign, you should take a look at the importance of building your email list. It's definitely ok to start with a smaller list, but you must make the effort to grow your list. continue reading…

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