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 Can’t afford to waste money on marketing?
Neither can I. I have 160 staff and meeting payroll week after week and paying the bills is often stressful in this economy — even for us.
Sometimes when small businesses grow to ‘large’ small businesses (like mine has), the smaller business owners think we have loads of cash lying around to test out new ideas. Not true. We don’t. The expenses grow with the revenue.
We set a percentage of our budget for marketing and stick to it. We’ve made it simple for you to do this too with our FREE “Marketing Budget Calculator,” download it now.
A couple of weeks ago, I wrote about an Entrepreneur Mentoring Program I wish to start. But before I move any further, I need to tell you 4 things about me I have found to be profoundly different than most small business owners I’ve met over the years.
- I increase my marketing spend when times are tougher. In 12 years, I’ve never decreased my marketing — no matter what.
- I spend more time on sales and marketing than I do administration.
- I hire people for administrative positions that are not revenue generating posts. Instead of staying up late working on the accounting or HR functions, I stayed up late figuring out how to bring in more business — and still do.
- I fully understand, without any doubt, that it takes far more out-flow (postcards, letters, emails, quotes, calls, appointments) to create the in-flow (revenue) desired than what one would ever think.
Please don’t get discouraged. As a business owner, decide that your marketing out-flow is more important than other functions. Need help putting together a solid marketing campaign that will produce results, call our marketing consultants now at 1-866-829-2082.
Have you continued to market and seen good returns? I’d love to hear your story, email me at joy.gendusa@postcardmania.com
Best,
Joy
A limited time special offer or promotion will help drive up the response rate to your marketing. The main reason? Urgency. People don't want to miss out on a great deal. This simple fact will motivate your prospect to act now rather than "think about it," which every salesman will tell you makes your conversation rate drop like a rock. Take a look and let me know what you think!
Don't want your direct mail to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want: continue reading…
 The Crisis Buster DVD Series will provide you with the right
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Video of the Week:
What is an Elevator Pitch?
Video Critique:
The Need for Urgency
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Ten Elements Every Direct Mail Piece Should Have
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"The design that PostcardMania provided us for our door hangers was awesome! We've had a great response so far."
- Pest Services Company
"11 people have come in so far for an orthodontic evaluation off the 1st mailing."
- John's Creek Orthodontics
Angel Hollingsworth
Assistant to VP Sales
1-866-829-2082
Create a results-driven marketing campaign. Call your marketing consultant to see what´s working in your industry.
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