And the award goes to…

[Insert your company name here]

We all like winning awards, personally and for our business. Ever wonder HOW businesses get nominated and win so many awards? I’ll let you in on the secret if you don’t know…they apply for them!

You can actually search out the awards you think your company or employees qualify for and proactively bring in more business. We do it and have seen leads come in as a result.

What are the benefits of winning awards?

1. Bragging Rights! You can promote awards on your website, postcards, emails and social networks. We can give you ideas on how to incorporate this in your marketing, call our marketing consultants at 1-866-829-2082.
2. Boost Sales. It’s human nature to want to buy from a company that is recognized for their great service, innovation, etc. It makes clients feel confident and comfortable with you.
3. Free Publicity. This is your opportunity to shine. Many local business journals and trade magazines publish stories about award winners and finalists. It’s free exposure.
4. Motivates Employees. Winning awards builds morale and reinforces the benefit of being part of a stellar group.

We found this great site where you can apply for awards (and it’s FREE to sign up), plus they automatically notify you by email when applicable awards pop up. It’s called www.awardsync.com

There are literally hundreds of awards in every region; some we recently saw are “Small Business Person of the Year,” “Best Workplace in the Americas,” and more.

Use positive recognition to your benefit and don’t wait around for it — make it happen! Need help creating a marketing campaign that highlights your achievements? Call our marketing consultants today at 1-866-829-2082.

Has your business received leads from winning an award? I want to know, email me at joy.gendusa@postcardmania.com

Best,
Joy

Video Critique:
More Than Just a Pretty Face

This card is beautiful! Sometimes beauty can carry you pretty far. With a strong, pleasing design, you can bend (or even break) some design rules and still impress your audience. Marketing needs more, though!

I could look at this card all day. But once the novelty wears off, there still has to be a compelling offer and call to action to back it up. Look over the designs and ask yourself: would I buy from this business based on looking at the card? Take a look and let me know what you think!

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