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 How to Grow a Business From Nothing
People always ask me how I grew my company from literally nothing to $19 million in revenue a year. I’ve gotten emails asking, “Are you a business genius?” or “Did you raise capital from big investors?” The answer is no to both! So, how did my printing and marketing company grow so fast while thousands of others stayed the same size? Honestly, the truth is, I grew PostcardMania with simple postcard marketing. Really, it’s true.
I started out mailing 2500 postcards per week promoting our services. I did this for a while — and eventually our weekly income hit a plateau. I then said to my assistant, Melissa Bradshaw (who is now my Senior V.P. Production & Quality Control), what if we mailed 5000 postcards a week instead? At that time, this was a LOT of money for me, almost $1,000 in postage! I could barely pay myself at that point and $1,000 was not easy to come by. I bit the bullet and did it, week after week for four weeks before I could see a change.
Four weeks later our weekly income DOUBLED. This is no exaggeration. We doubled our weekly promo and doubled our income. Over the last 10 years, I’ve increased our weekly mailings bit-by-bit and we now mail 120,000 promotion postcards every week. And now I use many, many tools aside from postcards as well.
It may sound too simple to be true, or that I am telling you this just so that you buy my product. Yes, I’d love for you to buy my product, but I really want to get this point across to you: if you market steadily every week, your business will grow.
Yes, you need a good product and you have to deliver it well. But the secret to success is to get the word out…on a LARGE scale…and people will come and buy. Try it for a few months and see what happens. Set aside a weekly marketing budget and spend it each week no matter what. Ours is $50,000 a week. It is an expense that is in addition to marketing team payroll. We NEVER cut it — no matter what.
Call one of my marketing consultants today at 1-866-829-2082 and they can help you put together a plan based on your weekly budget.
Do you market steadily and reap the rewards? Or have you tried marketing and failed? I really want to hear from you. Email me at joy.gendusa@postcardmania.com.
Best,
Joy
Font choice on your marketing piece can drastically affect the overall response. The question is, which one is more legible and at which size? You don't want your prospect to have to work to read or understand your copy. According to a study from Wichita University the results are: 12 point Arial – the best font for reading, also the most legible and sharpest font. However 12 point Times New Roman was elected as the fastest font to read, as well as allowing users to gather more information and better comprehension. This, however, does not mean that you should only use these fonts! Just like with everything in marketing, you should always TEST TEST TEST to see what is the most effective for your prospects. Give it a look and let me know what you think!
In today's business world, lack of marketing knowledge can seriously impact business. Marketing is a fluid subject today; it is evolving and innovating at every turn. Staying ahead of the marketing game seems like the last thing many entrepreneurs get around to doing, but it is vital if one plans to expand past the make break point. How does... continue reading
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"Your company has been extremely professional at all levels of contact, moved as swiftly as I needed it to, great print job and based on the response I know the mailing went well, too."
- Dodd Air Incorporated
"Some of our seminars are sold out and we are happy with the response to the postcards!"
- Real World Endo
Angel Hollingsworth
Assistant to VP Sales
1-866-829-2082
Create a results-driven marketing campaign. Call your marketing consultant to see what´s working in your industry.
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