5 Less Obvious Free Marketing MUSTS
Aside from reaching OUT with ads, billboards, postcards, commercials and pulling IN leads and sales — what else is included in your marketing mix? Every experience along the way in the sales process or due diligence process is part of your marketing.
Here are five thing you can implement now:
- Your receptionist is the first person anyone calling in will speak to. How has she or he been trained to answer the phone? Have you recently listened to ensure your company’s first impression is a great one? Find out if he or she is genuine, upbeat and helpful in directing customers to the right person or solution.
- Your customer service largely determines whether or not new customers will buy again. This applies to any industry, whether you are a doctor, accountant or insurance agent — the background folks at your office can cause you to lose clients or can keep clients coming back. Are you aware of the experience your clients are having? Tracking this can be as simple as sending a survey to every customer asking them about the service they received from your staff.
- Cleanliness. Go around your office, store or showroom and look at it through the eyes of someone seeing it for the very first time. Is there dust you hadn't noticed before? Some sprucing up may be in order, you’d be surprised at how much a first impression can affect your prospects’ buying decision.
- Appreciation. If all the people in your organization show appreciation to your clients for their business, you’ll have happier customers who will come back again and again.
- Go the extra mile and give a bit more than what is expected. Are you doing this? Do your customers finish a transaction and feel like there is no way they would EVER go somewhere else? Every time I visit my salon, I feel like I’m the only one there, I’m greeted by name, given a beverage and don’t have to wait. Make your customers feel this way about your business.
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Definition of risk management - The process of analyzing exposure to risk and determining how to best handle such exposure
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