Online Marketing Education | Learn Marketing
Ten Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want:
1. A clear, bold headline.
2. A graphic that supports the message.
3. Color that pops.
4. Subheads that lead into text.
5. Benefits, benefits, benefits.
6. The offer.
7. Your company name and logo.
8. Call to action.
9. Contact information.
10. Return address.
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She has been named Tampa Bay CEO of the Year, Business Woman of the Year in Tampa Bay and has been featured on MSNBC's "Your Business." PostcardMania is an Inc. 500 and 5000 company and has won awards for creativity, best business practices and leadership. Find Joy on Google+
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