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Direct mail, Done Correctly, Cannot Fail
So how do you do it? Direct mail marketing, that is.
When it comes to marketing your product or services there are two basic challenges:
1. How do you obtain new customers or clients?
2. How do you get your existing customers to come back for more?
Direct mail/direct response marketing answers both these challenges admirably (it's not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.
The postcard-direct marketing's secret weapon...
One of the simplest and most cost-effective forms of direct mail marketing is the POSTCARD. Because postcards work so well they can be considered one of the key small business marketing strategies.
"I switched from sending out a monthly newsletter to my mailing list, to sending out full-color post cards.
"Not only did it save me money on the cost of printing, but it saved me the hassle of having to prepare the mailings.
"Feedback has been very positive from our clients and the leads have been pouring in. Plus my website hits have increased due to promotion of it on our postcards!" ~Kerry Fuller, Realty Executives
Direct mail marketing strategies...
To get new customers all you need to do is:
To get your existing customers to come back for more all you need to do is:
Remember, the more you contact someone - a good prospect, someone that has already reached for your product once - the more they'll think of you when the need or desire becomes undeniable again.
So, do it correctly and you cannot fail.
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She has been named Tampa Bay CEO of the Year, Business Woman of the Year in Tampa Bay and has been featured on MSNBC's "Your Business." PostcardMania is an Inc. 500 and 5000 company and has won awards for creativity, best business practices and leadership. Find Joy on Google+
If you would like to interview Joy or book her as a speaker, please email email@example.com or call 800-628-1804 ext. 281.