http://www.postcardmania.com/marketing-articles/feed.php PostcardMania 2008 info@postcardmania.com Mon, 12 May 2008 15:42:36 MDT en-us Wed 31st Dec 1969 17:12:00 http://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=26 Make a vow to keep up your marketing schedule in good times and not so good times. Wed 31st Dec 1969 17:12:00 http://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=41 Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. Wed 31st Dec 1969 17:12:00 http://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=27 All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong thinking. Wed 31st Dec 1969 17:12:00 http://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=54 Why are more retail jewelers turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. Wed 31st Dec 1969 17:12:00 http://www.postcardmania.com/marketing-articles/index.php?mod=article_detail&id_art=55 Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth.