Tracking is the Key
 Case Study #2:Tracking is the Key |
 
ReportMaster - front
ReportMaster - back
Improve Response Rate to Current Postcard Mailings Customer: ReportMaster Length of time mailing postcards: ReportMaster has been mailing postcards since 1999 and has been with PostcardMania since 2001. They mail 7,000 postcards per week and are gradually increasing it to 10,000 per week.
Increased Response Rate: In the past, Ron from Report Master did most of the designs himself, but currently sends a six card series designed by PostcardMania’s design team.
Campaign Results
There was never a serious problem with the design or copy of Ron’s postcards, but his tracking methods needed improvement. He realized his tracking methods were giving him incorrect data while reviewing his figures, which revealed he was only getting 0.4% response from his postcards. Upon some research, he found he was actually getting 800-1,000 unique visitors on his website per week: a 14% response! These visitors were finding out about him via his postcards. From this he realized that he needed to convert more of these unique visitors into qualified leads by having them fill out on-line surveys. He streamlined his webpage and minimized the number of steps that it took for a visitor to get to his survey. Response Rate: Prior to the changes, he was only getting 8-15 people per week filling out surveys. Now 25 people per week (25 out of 1,000 = 2.5%) are filling them out. From the calls he gets every week, his closing percentage is 40% – 45%. From the on-line surveys, his closing percentages vary from 15% to 25%.
ROI: Ron puts 16% of his income toward marketing every week, which equals $1,930, and generates $12,000 in weekly gross income.
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Excerpted from The Ultimate Postcard Marketing Success Manual by Joy Gendusa. For more information click to PostcardMarketingSuccessManual.com. Call Today or Email Us at info@postcardmania.com Order this book online at shop.postcardmania.com. Available in hard cover and downloadable PDF versions. Order now and get outrageous direct mail marketing results! ©2012 Joy Gendusa & PostcardMania
About PostcardMania:
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. Joy Gendusa is the Founder and CEO of PostcardMania, which was recognized as the nation's fastest growing direct mail postcard marketing firm by Inc Magazine in 2005. Gendusa began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. They help over 31,000 businesses in more than 350 industries nationwide to expand through the use of direct mail marketing techniques, printing 4 million and mailing 2 million postcards each week. About JetMail Tampa Bay: After being asked so many times by existing customers to handle all their direct mail needs, Gendusa decided in 2004 to open a mail house and run it with the same commitment and excellence to her customers...hence JetMail–PostcardMania's mail house. JetMail, simply put, is the best mail house you can find and gives the best combination of price, quality and customer service that is available when you need mailing services from a business that considers your business important. |
