Success Through Repetition
 Case Study #1:Success Through Repetition |
 
Riverbend Mortgage - front
Riverbend Mortgage - back
Goal: Needs to generate more new customers. Customer: Riverbend Mortgage ROI: Calculated return on investment at 25 times what he spends. Length of time mailing postcards: 2 years, 4 months. Has been mailing postcards since 2004, when he became a PostcardMania customer.
Design idea: The design is a stock design offered by PostcardMania. (see www.Postcardmania.com/library/mtg/) Wayne picked the "Don't Miss the Boat" postcard from our website. His office is right on the ocean and they market to the surrounding lakes region, where there is prime real estate for vacation and dream homes: Lake Sebago and Lake Winnipesauke in Maine and New Hampshire. Being a boat enthusiast helped him make the decision!
Campaign Results
What worked and what didn't: When asked what hasn't worked in regards to his direct mail postcard marketing, Wayne said, "Nothing!" In fact, he jokes that he is "stuck" with his original postcard design because it has worked so well and he'll always keep that one in the mix no matter what other designs he uses. Riverbend Mortgage has been a customer of PostcardMania for over 2 years and continues to mail regularly. As you can see from the numbers below they started receiving response from their postcards immediately and it grew even more over time.
Response Rate:1st mailing - 1% response 2nd mailing - 1.5% response 3rd mailing - 2 to 3% response ROI: Wayne calculated his return on investment at 2500% (25 times what he spends!)
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Excerpted from The Ultimate Postcard Marketing Success Manual by Joy Gendusa. For more information click to PostcardMarketingSuccessManual.com. Call Today or Email Us at info@postcardmania.com Order this book online at shop.postcardmania.com. Available in hard cover and downloadable PDF versions. Order now and get outrageous direct mail marketing results! ©2012 Joy Gendusa & PostcardMania
About PostcardMania:
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. Joy Gendusa is the Founder and CEO of PostcardMania, which was recognized as the nation's fastest growing direct mail postcard marketing firm by Inc Magazine in 2005. Gendusa began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. They help over 31,000 businesses in more than 350 industries nationwide to expand through the use of direct mail marketing techniques, printing 4 million and mailing 2 million postcards each week. About JetMail Tampa Bay: After being asked so many times by existing customers to handle all their direct mail needs, Gendusa decided in 2004 to open a mail house and run it with the same commitment and excellence to her customers...hence JetMail–PostcardMania's mail house. JetMail, simply put, is the best mail house you can find and gives the best combination of price, quality and customer service that is available when you need mailing services from a business that considers your business important. |
