Simple and Effective
 Case Study #5:Simple and Effective |
 
Measurable Solutions - front
Measurable Solutions - back
Goal: Quickly Convey a Specialized Message to Their Public Customer: Measurable Solutions The Campaign: Measurable Solutions consults Physical Therapists (PTs) and knows that PT's, as a whole, generally have difficulty getting new patients into their practices, due to the necessity of doctor referrals for their specialized service. They needed a marketing medium that would allow them to immediately convey the message that something could be done about that problem.
They decided to use very simple designs with colors that really grab attention.
Campaign Results
Results:
Using postcards as their main vehicle, Measurable Solutions spends 14% of their gross income on marketing, which equates to about $15,000 per week. They do keep track of the number of leads that come in, but they are more interested in the amount they are generating in sales. If you were to put a graph of their "Promotion Out" (number of promotion pieces mailed out) next to a graph of their sales, the growth is nearly identical. The more that you put your message out to the public, the more you are going to bring in. As Measurable Solutions increases the amount of postcards they are sending out, they continue to grow their company in a big way — enough so that they made Entrepreneur's 11th Annual Hot 100 List in 2005 as one of the fastest-growing new companies in the USA. When asked what was the secret to their growth they said, "Promote broadly to all potential public and internally make sure everyone's purposes align with the goals of the group."
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Excerpted from The Ultimate Postcard Marketing Success Manual by Joy Gendusa. For more information click to PostcardMarketingSuccessManual.com. Call Today or Email Us at info@postcardmania.com Order this book online at shop.postcardmania.com. Available in hard cover and downloadable PDF versions. Order now and get outrageous direct mail marketing results! ©2012 Joy Gendusa & PostcardMania
About PostcardMania:
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. Joy Gendusa is the Founder and CEO of PostcardMania, which was recognized as the nation's fastest growing direct mail postcard marketing firm by Inc Magazine in 2005. Gendusa began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. They help over 31,000 businesses in more than 350 industries nationwide to expand through the use of direct mail marketing techniques, printing 4 million and mailing 2 million postcards each week. About JetMail Tampa Bay: After being asked so many times by existing customers to handle all their direct mail needs, Gendusa decided in 2004 to open a mail house and run it with the same commitment and excellence to her customers...hence JetMail–PostcardMania's mail house. JetMail, simply put, is the best mail house you can find and gives the best combination of price, quality and customer service that is available when you need mailing services from a business that considers your business important. |
