Direct Mail 2.0®
Better Marketing. Simplified.
With the introduction of Direct Mail 2.0®, the old way of handling direct mailing services is ancient history. With Direct Mail 2.0®, here’s what you get:
Higher Return on Investment
With 2.0, your can keep tabs on your postcards with built in online mail tracking software, so you know exactly when to ramp up for more traffic, saving you money and frustration.
No Leads Left Behind
Your Direct Mail 2.0® campaign includes a Google campaign that displays follow-up ads to your prospects all across the internet keeping leads warm until they are ready to buy.
A Flawless Sales System
Included call tracking allows you to see the exact data and results of your campaigns (and record and listen to sales calls), which lets you quality check for better results as the results are rolling in – and in the future.
How it Works
Direct Mail 2.0® operates on 4-step process, where regular direct mail only operates on one. It is not a suite of services, but a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out postcards, Direct Mail 2.0® consists of Postcards, Mail Tracking, Online Follow-up Ads, and Call Tracking. Here's how it all fits together:
Postcards are a tried and true marketing medium that produces results by delivering your artfully designed and clearly written message right to your prospect's mailbox.
Using a system we designed ourselves, we track the mailing process of your order. This allows you to know exactly when your cards are due to arrive in prospects' mailboxes. This helps you plan for the influx of new customers.
Your new leads are funneled into an automatic follow-up system. Using the Google Display Network, text and image ads matching your campaign's design and offer follow your website visitors around the internet after they leave your site. So if leads don’t take the desired action (fill out a form, buy, etc) on your website the first time, you stay in touch. No leads left behind.
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Actual Results from a DirectMail2.0 Client
Frequently Asked Questions
Direct mail already works great for me. Why do I need the 2.0 version?
If direct mail is already working well for you, that is all the more reason to invest in 2.0! The other three dimensions that are included in 2.0 were specifically chosen because they enhance the return on investment from your campaign. If it didn't make it better, we wouldn't have launched it!
If direct mail hasn't worked for me in the past, will Direct Mail 2.0® make any difference?
Absolutely! Many times we find that "failed" direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses to judge the efficacy of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
How much does Direct Mail 2.0® cost?
Not much – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don't worry – it's FREE! Just call to speak with a marketing consultant.
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Direct Mail 2.0®
"I am so excited about DirectMail2.0 because I can finally see accurate results for my campaign, plus the Google follow up feature is getting me much more response than I used to get with traditional Direct Mail!" -S.G.
"Tying direct mail in with Google's network is quite genius. I'm already getting a better response than I use to get with regular direct mail. Thanks PostcardMania!" - S.K.