With the introduction of Direct Mail 2.0®, the old way of handling direct mailing services is ancient history. With Direct Mail 2.0®, here’s what you get:
Higher Return on Investment
With 2.0, your can keep tabs on your postcards with built in online mail tracking software, so you know exactly when to ramp up for more traffic, saving you money and frustration.
No Leads Left Behind
Your Direct Mail 2.0® campaign includes a Google campaign that displays follow-up ads to your prospects all across the internet keeping leads warm until they are ready to buy.
A Flawless Sales System
Included call tracking allows you to see the exact data and results of your campaigns (and record and listen to sales calls), which lets you quality check for better results as the results are rolling in – and in the future.
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Direct Mail 2.0® operates on 4-step process, where regular direct mail only operates on one. It is not a suite of services, but a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out postcards, Direct Mail 2.0® consists of Postcards, Mail Tracking, Online Follow-up Ads, and Call Tracking. Here's how it all fits together:
Direct mail already works great for me. Why do I need the 2.0 version?
If direct mail is already working well for you, that is all the more reason to invest in 2.0! The other three dimensions that are included in 2.0 were specifically chosen because they enhance the return on investment from your campaign. If it didn't make it better, we wouldn't have launched it!
If direct mail hasn't worked for me in the past, will Direct Mail 2.0® make any difference?
Absolutely! Many times we find that "failed" direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses to judge the efficacy of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
How much does Direct Mail 2.0® cost?
Not much just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don't worry it's FREE! Just call to speak with a marketing consultant.
"I am so excited about DirectMail2.0 because I can finally see accurate results for my campaign, plus the Google follow up feature is getting me much more response than I used to get with traditional Direct Mail!" -S.G.
"Tying direct mail in with Google's network is quite genius. I'm already getting a better response than I use to get with regular direct mail. Thanks PostcardMania!" - S.K.