AAA Pools is a pool and spa company located in Marietta, Georgia. The goal of their marketing efforts was two-fold: attract new customers and retain existing customers. So, we worked with them to discover the best way to achieve those results in their particular situation.
After working with their marketing consultant, AAA decided to go with a striking postcard that highlighted their services and current specials. The bold color in this card allowed it to grab attention and the clear, bulleted copy relayed the message immediately.
Here are the results from the campaign, in the client’s own words:
“This round of postcards is producing solid results. We have set up quite a few jobs for customers from our normal database. We have also added quite a few new customers from our newest mailing list. The postcards have produced quite a bit more money than they cost to mail already and it is very early in our season. We anticipate quite a few more calls in response to our latest mailing. We have received about twenty calls from new clients, with nine or ten new jobs resulting.”
Our great results are why our business owners choose PostcardMania, but it’s always helpful to hear what keeps them coming back…
“We have yielded much more profit this year compared to last year. I believe that is a direct result of our most recent postcard campaign. We are very pleased with your company and have even referred friends to PostcardMania.”