The client was a plant nursery in Yoakum, Texas. For them, the goal of their campaign was to get more people in the door, whether it was new or return customers — simple as that. So, we worked with them to develop a campaign to make it happen.
After working with their marketing consultant, the client decided to go with a targeted postcard campaign. They purchased a mailing list with 4,500 records of homes with an income of $20,000 and above located in nearby ZIP codes. Then, they addressed the postcards to the female head of the household, thinking this would be their target market.
The bold spring colors on this card are sure to grab attention. The copy clearly states the message of the business. Then, they wrap it up on the back with a great offer — 6-pack of plants — and give a crystal-clear call-to-action!
Here are the results from the campaign, in the client’s own words:
We had a tremendous response to our mailing (so much that our expanded parking lot needs to be expanded again). Since the postcard had an extended time frame to purchase, I believe that we will be experiencing even more new customers through the spring gardening season.
Through March 28 (4 weeks since mailing) I estimate over 600 responses to our 4500 cards with about 125 of those being new customers that did not know we existed. The postcard was expertly designed and with a specific mailing target I estimate a growth in sales of $25,000 to $30,000.
Our great results are why our business owners choose PostcardMania, but it’s always helpful to hear what keeps them coming back…
“Thank you all at PostcardMania for taking my business so seriously.”
You’re very welcome.
Total Campaign Cost: $2463.77
Return on Investment: Conservatively, 1015%