Length of time mailing postcards
Ralph had been mailing postcards for about four years before switching to PostcardMania's services in 2004.
Problem trying to solve
Ralph wanted more new business and more repeat business for his restaurant. Initially, he thought that using postcards to market was a gamble, but he had a good feeling about it.
Design idea
In the past, Ralph tried various ideas, but the one he uses now works. It was designed by PostcardMania. What he found worked best was getting the right combination of an offer and making it easy for the consumer to acquire it.
ROI
Villa Valenti sends out birthday cards to their database and even though Ralph does not do extensive tracking, he said that there has been a substantial increase in business since doing so. However, he also added that to make it work where it's actually profitable for a restaurant, he pushes his wait staff to up sell additional menu items to increase the ROI.
Methodology
Villa Valenti now has almost 40,000 names on their mailing list and they mail approximately 3,000 birthday cards a month.
