Wayne Pearson is the owner of Don Allen Studios, a medical photographing company that specializes in pre and post op plastic surgery studies. He was looking for a way to keep his company’s name in front of clients and potential clients.
The Situation
Wayne Pearson is the owner of Don Allen Studios, a medical photographing company that specializes in pre and post op plastic surgery studies. He was looking for a way to keep his company’s name in front of clients and potential clients.
“We use the postcards to back up a door-to-door salesman who sells their services.”
The Solution
Wayne runs two different campaigns: one goes to dermatologists and one goes to plastic surgeons. Since he has a salesman following up on these prospects, the most important aspect of the campaign is to get noticed and put his message in the prospect’s mind.
As you can see, the design of the card is very simple and impossible to miss. It grabs your attention and doesn’t let go until you absorb the message.
“I use the largest card you sell because it gets noticed. The current one we’re sending to dermatologists happens to be orange, for no other reason than it will get noticed.”
The Results
We asked Wayne what makes his marketing so successful…
“You can’t mail something once and expect something to happen. You have to do it over and over and over again, because they may not need it this month, they may not need it next month, but they may need it the month after that. I consider it the same theory as the ‘L.L. Bean catalogue syndrome’. If you ever buy anything from L.L. Bean, you will get catalogues every other week. And they just keep coming. So, if someone like that does it… it’s got to work for me to some degree.”
The Response
There’s no denying that the great results are the top reason our clients choose PostcardMania, but we always like to hear about what keeps them coming back…
“Working with PostcardMania has actually been very delightful. They are very easy to work with — very responsive. You get things out very quickly, and the price is right.”
- Wayne Pearson, Owner, Don Allen Studios
