Melvin Orellana is from Prime Home Improvement, a home improvement business in White Plains, NY. Their business began as a roofing, siding and window services company, but they had to adapt to a complete home improvement business due to the economy.
The Situation
Melvin Orellana is from Prime Home Improvement, a home improvement business in White Plains, NY. Their business began as a roofing, siding and window services company, but they had to adapt to a complete home improvement business due to the economy.
“Eventually we migrated into all aspects of home improvement: painting, interior remodeling, additions, garage additions, things like that.”
The Solution
Prime Home Improvement used to spend their marketing budget exclusively on newspaper and penny saver ads. But when they learned about the targeting that is available through direct mail postcards, they decided they needed to add postcards to their marketing arsenal.
They target homeowners who live in proximity to jobs they are currently working on. This raises awareness in the community, increases their referrals and allows prospects to see their work firsthand.
“If people are aware we’re working on 27 Smith Ave, and they can see the cars coming, they can not only see the job, but also get information about the company.”
The Results
Here are the results of Prime Home’s marketing, in the client’s own words…
“The last campaign we did was the refer-a-friend campaign through PostcardMania. I think we spent about $2,000 and we generated about $40,000 in business from that. It’s a phenomenal thing. People see the card — it’s a beautiful card. They see the information. It’s very professional. And they tend to call.”
The Response
There’s no denying that the great results are the top reason our clients choose PostcardMania, but we always like to hear about what keeps them coming back…
“In today’s economy, everyone sells cards — everyone sells marketing. What you’re looking for is the customer service aspect. But not only that, it’s the ideas and the knowledge that the employees of PostcardMania have. They actually guide you through the whole process, show you what the card may look like and they give you hints, you know? I’m not in the marketing business; I’m in the roofing business. So I’m hoping the knowledgeable person is going to guide me though it.”
- Melvin Orellana, Prime Home Improvement
