Browning Fitness is an exclusive gym for private training with sought-after personal trainer Mary Ann Browning in Manhattan, NY.
Goal: Increase personal training clients
Postcard Design: Printed 12,000 4.25 x 6 full color postcards with a:
- A Clear, Bold Headline
- Compelling Offer
- Clear Contact Information
- Images that Support the Message
Mailing List: For this campaign, they targeted various zip codes within the New York area.
Mailing Schedule: They mail consistently, at minimum every 2 weeks, quantities vary from 4,000 to 10,000 depending on mailing list.
Response: This year we're 20%–30% for the same month-by-month over last year.
Our business would be a lot smaller if it weren't for postcard mailings, in turn, we provide great service and people introduce their friends.
I chose PostcardMania because they were the first I tried and it worked. I get what I want and the cost of the postcards is relatively insignificant if I'm getting great service
– Richard Santer, CMO, Browning Fitness