The Situation
A dental practice wanted to increase the number of new patients they were seeing on a monthly basis, while simultaneously boosting the number of appointments they booked with their current patients.
The Solution
After working with their marketing consultant, the client decided to go with two targeted postcard campaigns. For the first campaign, intended to reactivate their current patients, they provided their own patient mailing list. For the second campaign, the prospecting campaign, they purchased a USPS carrier route of just over 5,000 homes in the area of their practice. Each campaign was set up to mail once to each list every month for 6 months.
The postcards designed for this campaign are the perfect balance of message centered images and compelling copy. The both place the offer right on the front of the card, so they can draw in the prospect right from the start.
The Results
Halfway through their campaign (three months in) they had already seen 15 reactivations from former patients and 50 new customers come in off of their postcards. If we assume the conversion rates stayed the same, that would be 30 reactivations and 100 new customers!
