The Situation
A pool and spa service company wanted an affordable way to boost their summer sales.
The Solution
After working with their marketing consultant, the client decided to go with a targeted postcard campaign. They purchased a mailing list of households with pools that were located in their area. Then, they hit that list with three mailings of 2,000 cards over the course of four months (March–June).
The postcard design is big and bold. The colorful image of a woman enjoying time by her pool immediately grabs the prospect’s attention and the headline makes the image and card relevant to the prospect. On the back of the card, they list their services and provide clear contact information.
The Results
Over the course of the campaign, they received 20 inquiries in response the postcards. From that, they were able to generate $5,000 in additional revenue.
Total Campaign Cost: $1,205.52
Return on Investment: 415%
