A sprinkler and landscaping company in Loveland, CO wanted a way to get more clients for their business without breaking the bank.
After working with their marketing consultant, the client decided to go with a targeted postcard campaign. Each week, they pulled a list of new homeowners in their county from the local paper. In addition, they purchased a list of 3,000 homeowners whose homes were valued at $250,000 or more. They generally mail out 500–1,000 postcards per week to their lists.
The postcard design is aesthetically pleasing and is absolutely clear in its message. Because the images are dominant, they had to be obviously promoting landscaping and sprinkler services, which they do very well, and the central color, a lush green, serves to drive home the desirable image of a well-maintained lawn.
The company’s logo is prominently displayed in the middle of the card and their contact number is right there on the front, with additional details on the back.
Here are the results from the postcard campaign, in the client’s own words:
We get an immediate response, approximately 5 calls per day, from our mailings. Given that any sale is approximately $2,000 - $35,000, I consider this a good investment.