A certain popular tutoring company was looking for a way to promote their services, so they called us to see what we could do for them.
After working with their marketing consultant, the client decided to go with a targeted postcard campaign. They purchased a mailing list that targeted the women in households with $100,000+ incomes and children between the ages of 5 and 17. Then they mailed out 6,000 cards one time to their list, and distributed another 6,000 to local elementary schools.
The postcard design is very economically laid out, presenting all the necessary information in a clear, easy-to-understand format. The copy hits on all the major hot points: how much it costs (FREE!), what they can help with and how to contact them.
80 new leads came in for testing as a result of this campaign, and the client estimates that half of those became new students. Based on the lifetime value of their average customer - $1,800 - this campaign will bring in approximately $72,000!
Total Campaign Cost: $1,376.07
Return on Investment: 5,232%