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Triad Residential Solutions
Jim came to us with some great ideas for his campaign, and we worked with him to turn those into a reality.
The Situation
Jim Williams is the owner of Triad Residential Solutions, a real estate company based in Greensboro, NC. He found direct mail to be very effective for him, but he was unhappy with his previous postcard marketing company.
“I was working with another company out of California, and they were having some issues with our marketing … it came to be quite a hassle to deal with them. They started charging us extra fees for this and extra fees for that.”
The Solution
Jim came to us with some great ideas for his campaign, and we worked with him to turn those into a reality. He targeted houses valued at $100,000–$250,000 located in areas with good schools, businesses and entertainment.
The card featured here was designed by PostcardMania to immediately solve the issues homeowners face. The copy hits all the major real estate “buttons”: buy, sell, rent and manage. The image sets the context of the card and lets homeowners know is for them.
“We [mail our postcards] in small radiuses — four and a half miles of the offices we are in right now. And we’ve created our portfolio by doing exactly that.”
The Results
Jim sees an average annual return on investment of 500%! That means for every dollar he puts into his postcard campaign he gets five dollars back. On a large scale, that adds up to a LOT of money. See how that looks for Jim’s business…
“We spend $30,000–$40,000 on postcard marketing. We make probably $150,000–$200,000 a year off of that campaign.”
The Response
There’s no denying that “great results” are the number one reason our clients choose PostcardMania, but we always like to hear about what keeps them coming back…
“Sabrina was very helpful from the beginning in helping us get set up. She continues to follow up. [PostcardMania’s] tracking program is great because you can go onto the website and figure out exactly where you are in the campaign — whether it’s active or inactive. Those kinds of things really make a difference to me, and we were really pleased with the support system.”
- Jim Williams, Triad Residential Solutions
