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Leavitt's Auto Care
Leavitt's Auto Care of Las Vegas, Nevada needed a way to increase their repeat business. With the overall economy slowing down, it became vital for them to keep the customers they had. So we built a campaign to make that happen.
The Situation
Leavitt's Auto Care of Las Vegas, Nevada needed a way to increase their repeat business. With the overall economy slowing down, it became vital for them to keep the customers they had. So we built a campaign to make that happen.
“In this economy it’s the number one thing to keep your customers, because we need that repeat business.”
The Solution
Since we were targeting customers with this postcard, it called for something attention grabbing, but also personal. So our design featured a bold, humorous graphic and a headline that got straight to the point. The back of the card featured Leavitt’s standard coupon: Save $25 off of any service over $200. Also, in order to really build customer retention, we suggested they make their mailings monthly.
“We mail a postcard to our customers every month — about 1,600 to 1,800.”
The Results
Leavitt's Auto Care had 50-60 customers a week bring in their postcards! The best news for them, though, was that they began to see faces they hadn’t seen in a while, which meant they were growing their active customer base every month.
“There would probably be 50-60 customers a week that would use that postcard. I just noticed that customers that hadn’t been to us for a while … started coming back. So I think the postcard reminded them that we were here.”
The Response
There’s no denying that great results are the number one reason our clients choose PostcardMania, but we always like to hear about what keeps them coming back…
“I’m such a creature of habit. I like working with Alexis … she knows what kind of pictures I like, what kind of information I like on the postcard. So I phone her and I say, ‘Hey Alexis, I found this picture on the web.’ It’s quick — usually done within a few days, and I get exactly what I want on the postcard.”
— LeeAnne Levitt, Leavitt’s Auto Care
