Visit the online at www.grandcentralpartyrental.com
Goal: Gain recognition for their business, attract more walk-in clients and web visitors.
Postcard Design: Printed 6,000 6 x 8 full color postcards. The owner of their company, Keith Kranz, has a marketing degree and knows the importance of consistent marketing. He provides his own design and includes the following points in his creative:
- - A Bold Headline
- - Compelling Offer (Offers change but usually uses $100 off.)
- - Clear Contact Information
- - Images that support the message
The design itself leads potential clients to call or go to their website for more info - simple and straightforward.
Mailing List: For this campaign, they targeted brides.
Mailing Schedule: They passed out their postcards at bridal shows and mailed to lists they acquired.
Response: The postcard marketing campaign generated a 2-3% increase in leads that continues to build over time.
They also experienced a high increase of calls and walk-ins and the cards drove people to their website which brought in more leads and increased revenue significantly.
Campaign Cost for 6,000 postcards: Including shipping, $653
"PostcardMania is much more affordable than Yellow Pages and delivers much better quality. We see a huge difference in our web traffic when we send out postcards - it directly attributes to more revenue.
Direct mail will really draw more people to your business and brand your name in the local community and beyond."
—Kim McLean, General Manager, Grand Central Party Rental