Mike Hollander needed a way to raise awareness about his business in the dental community. He was looking to get more dentists to purchase products from his dental lab. We developed a postcard to do just that.
“I have a dental laboratory in San Francisco, CA… I am in the business of manufacturing crowns, bridges, partials and dentures.”
“I had 5 or 6 responses on the first mailing. And after that 1, 2 or 3 responses per month.”
In Mike’s case, he needed relatively few responses in order to make his campaign worthwhile, so the campaign was designed to specifically target the dentists most likely to buy from him.
His design featured:
- An intriguing image
- A captivating headline
- A reassuring guarantee
In order to maximize return, the campaign was designed to run for five months, hitting 1,000 high value dentists once per month.
“Every time I get a new account it means I will get business anywhere from $1,000 to $3,000… it’s worked out very well.”
Immediately, Mike’s postcard campaign was able to generate the revenue he needed to give him a positive Return On Investment (ROI). As he continues mailing, name recognition of his business will expand with dentists in his area dentists and his response rate will continue to increase.