Tyson Larson is a member of the Nebraska State House of Representatives, a position he was elected to largely due to his postcard marketing efforts and by campaigning door-to-door.
Goal:
Raise name recognition within district and combat misinformation about his campaign.
Postcard Design:
This card is designed to focus on the upcoming election and lists what Tyson Larson stands for. The main focus is on:
- A specific action to take
- A clear, bold headline addressing a concern
- Bulleted points outlining Tyson’s platforms
Mailing List:
Mailed to all residents who voted in the 2006, 2008 and 2010 primary and general elections.
Mailing Schedule:
One time blast to just over 9,000 voters.
Response:
Despite sending out only one mailing (his opponent sent out eleven), and being the youngest candidate running against the longest tenured member of the Nebraska State House — Tyson Larson won his election! Now that’s results!
