Dan Morris is the St. Mary's County Commissioner, a position he was elected to due largely to his postcard marketing efforts.
He won by over 2,000 votes. He attributes the extra votes to the postcards because after the election, people told him they saw his postcard and it made a difference.
Goal:
Raise name recognition within district, and publicize platform.
Postcard Design:
This card is designed to grab the reader's attention and guide them through the copy. The main focus is on:
• A clear, bold headline addressing a concern
• A personal message from the candidate
• A clear action to take
Mailing List:
Used multiple lists to target key individuals in the district including, likely voters from his party, and independents who voted in the past two elections.
Mailing Schedule:
For primaries he sent 5,000 postcards to gain name recognition and then targeted independent voters of 10,000 over the course of his campaign.
Response:
"PostcardMania's quality of work and product was really great...using postcards is more effective because it's not in an envelope. We want people to see it, and [postcards] hit you right in the face. People don't want to see political ads (even I put them in the trash), but with postcards, it hits you."
- Dan Morris
Commissioner, St. Mary's County Commission
