Elite Physical Therapy is a Rhode Island based practice that focuses on specialty programs combining superior therapy, exercise and other "hands on" interventional techniques to accommodate individuals' specific needs.

Elite Physical Therapy is a Rhode Island based practice that focuses on specialty programs combining superior therapy, exercise and other "hands on" interventional techniques to accommodate individuals' specific needs.

Goal:
To bring in a steady flow of new patients and allow the owner to spend more time with the patients and less time on marketing.

Postcard Design:
It features two contrasting images offering the choice to seek proven results for pain, the design also contains:

• A captivating headline
• Easy-to-locate contact information
• Motivating call-to-action

Mailing List:
They mailed to ages 35 + with an income of $40,000 + within a radius around their 3 locations.

Mailing Schedule:
6,000 cards over a period of 6 weeks.

Response:
"There was a very clear statistical significance six weeks from increasing our outflow...we were starting to see an increase in new patients."

- Michael Nula, Owner
Elite Physical Therapy Rhode Island