We immediately got phone calls the first day it was received in the mail.
M.E. Wilson Co. is a luxury home insurance company headquartered in Tampa, FL. They have been serving clients nationwide for over 90 years.
Goal:
To increase revenue and new clients
Postcard Design:
They printed 10,000 postcards with a design targeting luxury homeowners. Their original design was so successful, they continue to use it!
- A captivating headline
- Stunning images to support text
- Motivating call-to-action
Mailing List:
They targeted specific zip codes with a home value of $775,000 and up.
Mailing Schedule:
They sent 1500 cards every two weeks over a period of four months.
Response:
"The response was immediate. We immediately got phone calls the first day it was received in the mail, and the first phone call paid for the entire campaign. We got 12-14 clients. A typical client will stay with us for 20-30 years, and we make $2,000-$3,000 per client per year."
- Sharon Trautewig, Luxury Home Insurance Expert M.E. Wilson Company
Total cost of campaign: $3,926
Estimated Lifetime ROI: 19,000%
