ProFitness is a rehabilitation practice, with three locations in Manhattan, dedicated to treating patients with attention and care while providing excellent physical therapy in a one-on-one setting.
To raise awareness of practice and increase new patients.
The design is meant to grab the attention of potential patients. Its two major components are:
- A clear, bold question inviting prospects to evaluate whether or not they are in need of physical therapy.
- A graphic that identifies and emphasizes what the prospect would like to avoid.
Postcard was sent to potential customers in a zip code near their location.
One time mailing of 20,000 postcards and they mailed 10,000 postcards one month later.
"Our ROI was wonderful because the new patients that come in pay for the mailing after the first month! We receive 6-14 new patients for each mailing and for us that's what works since those patients refer other patients.
I've found working with PostcardMania to be a great way to do business because you get your name out there, and whenever you need help...they're always there for you."
- Jean Borruso, Marketing Director, ProFitness Physical Therapy