Transitions Dental
Transitions Dental Company is a dental management company with several offices located across the state of Indiana. The Transitions Dental Company headquarters are located in West Lafayette, Indiana.
Goal:
Increase new patients
Postcard Design:
Printed 15,000 4.25 x 6 postcards promoting their dental location.
- A Clear, Bold Headline
- Images that Support the Message
- Compelling Offers
- Clear Call-to-Action and Contact Information
Mailing List:
For this campaign, they sent to residents within 2 zip codes.
Mailing Schedule:
On average, they mail 5,000 to 10,000 postcards every month
Response:
"Direct mail has affected our company in a positive way per mailing, every month last year we would get 35 new patients, this year it's gone up to 50 to 100 new patients per month per practice.
PostcardMania is different because you are physically giving patients a card in the mail and you can directly target them with different demographics...doing searches on income and families has really helped our company with getting new patients in the door."
