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S.P. Bookkeeping Service
S.P. Bookkeeping Service is a full accounting and bookkeeping firm serving small businesses
Goal: Grow business and bring in more money.
Postcard Design: Printed 18,000 colossal postcards promoting the "QuickBooks Girl" and bookkeeping services.
A Clear, Bold Headline That Relates to Audience
Colorful Image that Creates Interest
Clear Call to Action
Good Offer of Free Demonstration
Mailing List: For this campaign, they mailed to small businesses within a radius of his office.
Mailing Schedule: They mail between 9,000 and 18,000 a month depending on the time of year
Response:
"I've tried everything, telemarketing, yellow pages, radio, you name it, and the only thing that has worked for me is postcards.
We get 5 new clients a month and we net over $60,000 over the lifetime of each customer, I would say it is very, very successful. I actually had to turn the marketing off because it was so busy last winter."
- R.C., S.P Bookkeeping Service
Campaign Cost for 18,000 postcards, including postage: $6,500
Estimated Return On Investment: $300,000
