Goal: Increase new leads and decrease marketing costs.
Postcard Design: Printed 12,000 18 x 11 brochures that promoted credit card processing to new businesses.
A Straightforward, Bold Message
Attractive Offer That Appeals to Reader
Colorful Images that Get Attention
Clear Call to Action
Mailing List: For this campaign, they targeted businesses that recently became incorporated.
Mailing Schedule: They mailed to their list three times.
"After mailing 12,000 postcards, we received 100 leads and closed 25 clients that are worth about $50,000 over the course of time and attempting to close 20 or more now."
"We mailed a postcard with a targeted offer and sure enough we got more leads with a much higher conversion rate."
"We chose PostcardMania for a number of reasons, I learned everything I could possibly know about direct mail from reading the reports and marketing education on PostcardMania.com, plus Joy took the time to give us marketing advice when we weren't even a client yet and that made a big impression."
- Michael Mendlowitz, President and CEO of Commerce Payment
Campaign Cost for 12,000 brochures, including postage: Approximately $10,000
Estimated Lifetime Return On Investment: $1,250,000