Goal: Increase sales
Postcard Design: Printed 10,000 postcards promoting their annual summer sale
A Straightforward Message
Compelling, Exclusive Offer
Clear Call to Action
Copy Creates a Sense of Urgency to Buy
Mailing List: For this campaign, they sent to 25-60 year-olds located within 3 zip codes.
Mailing Schedule: They mailed approximately 4,000-6,000 postcards twice to their list
"We've hit our client base over the years [with postcards] and had good results. Now we're looking to increase our mailers to stay in touch with our clients."
- Steve Krampf, Director of Beau Brummel