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Beau Brummel
Beau Brummel is a high-end European men's clothing store featuring designer suits, ties, sportswear, shoes and accessories located in the SoHo district of Manhattan.
Goal: Increase sales
Postcard Design: Printed 10,000 postcards promoting their annual summer sale
A Straightforward Message
Compelling, Exclusive Offer
Clear Call to Action
Copy Creates a Sense of Urgency to Buy
Mailing List: For this campaign, they sent to 25-60 year-olds located within 3 zip codes.
Mailing Schedule: They mailed approximately 4,000-6,000 postcards twice to their list
Response:
"We've hit our client base over the years [with postcards] and had good results. Now we're looking to increase our mailers to stay in touch with our clients."
- Steve Krampf, Director of Beau Brummel
