iSchool of Music & Art
Goal: Increase new student enrollment
Postcard Design: Printed 6,000 4.25 x 6 postcards promoting their fall rock band sessions, private music lessons and art classes.
A Clear, Bold Headline That Pops
Images of Actual Students that Get Attention & Support the Message
Clear Call to Action
Mailing List: For this campaign, they sent postcards to residences in multiple zip codes with presence of children 3-17 years old.
Mailing Schedule: They mailed 6,000 postcards during one month for this campaign.
Response: Every mailing they receive approximately 100 new students at each location.
"We find we achieve significantly greater results with postcards versus other forms of marketing."
"We will typically enroll about 100 new students at each location from each mailing...each student will spend about $5,000 in their duration here over 5 years. When you multiply that by 200 students every year, our ROI turns out to be a truly significantly number."
"PostcardMania's design team is terrific because they are able to convey what we do here and each postcard is just as good as the last design."
- Ken Benshish, Director of iSchool Music & Art
Campaign Cost for 1 year (22,000 postcards), including postage: $7,379
Estimated Return On Investment for 1 Year: $200,000