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Rivercity Autowerks Case Study
Campaign:
3,500 postcards promoting VW, Porsche and Audi auto repair.
Postcard Design:
This bold design, provided by Rivercity Autowerks, is simple, straightforward
and notifies readers right away that their dealership service can save them money. The back
repeats the type of vehicles they service because the recipients have those specific vehicle makes
and models.
In this economy, people are looking to save money and this design presents a low-cost option right
away to get the reader’s attention.
Mailing List:
For this campaign, Rivercity Autowerks mailed to a very specific list: Audi and
Volkswagen owners that have vehicles between years 1998–2008 in a 20 mile radius of their auto
shop.
Mailing Schedule:
One mailing to 3,500 people.
Results:
Over 40 qualified leads that resulted in approximately $8,000 in sales.
Average sale from each postcard customer: $200
Total estimation of campaign cost, including postage: $1,700
ROI (Return on Investment): 470%
“We mailed 3500 postcards and received over 40 responses and all of them matched the car stated
on the list we got from PostcardMania. This was the most effective marketing dollar for dollar we’ve
done. ”
— Chad Baynes, Manager, Rivercity Autowerks
