Get California residents to fill out web survey (designed to help with recycling programs
or conserve energy).
Printed 16,000 postcards that feature their website address big and bold to attract visitors to log on to
complete the survey.
- A bold headline that state the purpose of postcard
- Clear contact information
- Compelling giveaway sweepstakes for taking survey ($100 gift card)
See the article 10 Elements Every Direct Mail Piece Should Have for more design tips.
For this campaign, SERA Inc. mailed to residential and commercial contacts in California
(no specific demographic).
One time mailing.
For this campaign, SERA Inc. received an estimated 4% response rate, which equates to roughly 640
people filling out the survey.
"Before we used black and white postcards and a got poor response rate…our response rate was way
better when we starting using PostcardMania, went from around 1% to 4%."
"We were always under time constraints and you guys worked hard to meet deadlines and made our
workloads much better!"
– Lisa Skumatz, SERA Inc.
Campaign Cost for 16,000 postcards: Including postage, $5384