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Sera Inc.
Get California residents to fill out web survey (designed to help with recycling programs
or conserve energy).
Postcard Design:
Printed 16,000 postcards that feature their website address big and bold to attract visitors to log on to
complete the survey.
- A bold headline that state the purpose of postcard
- Clear contact information
- Compelling giveaway sweepstakes for taking survey ($100 gift card)
See the article 10 Elements Every Direct Mail Piece Should Have for more design tips.
Mailing List:
For this campaign, SERA Inc. mailed to residential and commercial contacts in California
(no specific demographic).
Mailing Schedule:
One time mailing.
Response:
For this campaign, SERA Inc. received an estimated 4% response rate, which equates to roughly 640
people filling out the survey.
"Before we used black and white postcards and a got poor response rate…our response rate was way
better when we starting using PostcardMania, went from around 1% to 4%."
"We were always under time constraints and you guys worked hard to meet deadlines and made our
workloads much better!"
– Lisa Skumatz, SERA Inc.
Campaign Cost for 16,000 postcards: Including postage, $5384
