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Riverbend Mortgage
Needs to generate more new customers.
Length of time mailing postcards:
2 years, 4 months.
Has been mailing postcards since 2004, when he became a PostcardMania customer.
Design idea:
The design is a stock design offered by PostcardMania. (see www.Postcardmania.com/library/mtg/)
Wayne picked the "Don't Miss the Boat" postcard from our website. His office is right on the ocean and they market to the surrounding lakes region, where there is prime real estate for vacation and dream homes: Lake Sebago and Lake Winnipesauke in Maine and New Hampshire. Being a boat enthusiast helped him make the decision!
What worked and what didn't:
When asked what hasn't worked in regards to his direct mail postcard marketing, Wayne said, "Nothing!" In fact, he jokes that he is "stuck" with his original postcard design because it has worked so well and he'll always keep that one in the mix no matter what other designs he uses.
Campaign Results:
Riverbend Mortgage has been a customer of PostcardMania for over 2 years and continues to mail regularly. As you can see from the numbers below they started receiving response from their postcards immediately and it grew even more over time.
Response Rate:
1st mailing - 1% response
2nd mailing - 1.5% response
3rd mailing - 2 to 3% response
ROI:
Wayne calculated his return on investment at 2500% (25 times what he spends!).
