One tip from our marketing team helped Ron double his company's leads and instantly increase revenue.
See what else he says about his postcard marketing success in this video...
AminoGenesis is a premier skin care company located in Irvine, CA offering anti-aging and moisturizing skin products across the globe.
For more information visit www.aminogenesis.com
Goal:
Stay in touch with current customers and obtain new customers
Postcard Design:
Printed 11,000 postcards with a design that addressed their audience with a question and featured their product as a solution. The design included benefits of the products and a free product offer to entice customers to call for details and place more benefits on the back.
campaign:
- - Used benefits vs. features
- - Included an irrestible offer
- - Image supported the message
- - Bold, clear headline
- - Call to action included prominently on back of card
Mailing List:
For this campaign, AminoGenesis mailed to their current customer base
Mailing Schedule:
One time to customer list
Campaign Cost:
Including postage, $3,704
Response:
AminoGenesis saw instant revenue generated after the mailings. In a few months he made more than the combined total of the last two years sales!
"We got more new customers in just a few months from our postcard campaign than we usually get in 2 years. From the marketing advice and changes you suggested, our web business picked up almost overnight bringing in a massive amount of leads. This creates an effect, which in the long term, increases the reorder process."
— Ron. C, AminoGenesis
