Advanced Aesthetics Concepts Case Study
Postcard marketing campaign generated $400,000 in immediate sales.
Plus $2 million in orders that are finalizing financing over a 6 month period
Visit their website at www.fromstarttoperfection.com
Goal: Gain more clients and increase revenue.
Postcard Design: Printed 36,000 6x11 postcards with a custom design by PostcardMania that targets physicians. The headline grabs attention by stating they can make up to "$40,000 a month" - the message is clear and conveys the ease of making more profit with their Lipo-Ex® machine. By saying "100% staff operated," it tells doctors they don't have to be present to operate it.
The design incorporated many important parts of a successful card:- - A Compelling Offer
- - Strong Benefits (Make up to $40,000 per month; 100% Staff Operated)
- - A Bold Headline
- - Clear Contact Information
Mailing List: For this campaign, Advanced Aesthetics mailed to a list purchased from PostcardMania of physicians (including Dermatologists, Plastic Surgeons, General Practice) in various Texas zip codes.
Mailing Schedule: On average, mails 6,000 postcards once a month for 6 months
Response: The postcard marketing campaign generated $400,000 in immediate sales + $2 million in orders that are finalizing financing over a 6 month period.
It also drove in more traffic to their website and enabled them to capture more leads with complete information so that they could follow up with them for even more future sales.
Campaign Cost for 36,000 postcards: Including postage, $13,248
Profit from Campaign: $2.5 million"I originally called PostcardMania after reading the first chapter of Joy Gendusa's book and from the very first call, it was not 'salesy,' but very educational. The ease of the process and free marketing advice really makes a huge difference and our campaign has been effective to bring in $2.5 million."
— Mark, Advanced Aesthetics Concepts
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