Sierra Dental Case Study

Postcard marketing has increased their practice business by 30% in the last year.

They receive 25-30 new patients per mailing at each location.

Sierra Dental Case Study

Sierra Dental is a family and cosmetic dental practice offering patients exams, implant restoration, veneers, Invisalign®, oral surgery and more. They have two locations in the Fort Lauderdale, FL area. They started with PostcardMania in 2008 by mailing 24,000 postcards per month. They have now increased that to 36,000 per month and have seen a nice increase in business.

Visit them online at www.sierrasmile.com

Goal: Increase new patients and revenue for their two locations.

Postcard Design: Printed 36,000 postcards with a custom design by PostcardMania that addresses a common fear of many people: going to the dentist. They offer a relaxing solution and feature three offers that stand out to give immediate incentive to call for an appointment.

The design itself can play a huge part in generating response and they send a simple, professional design that features their services and creates a friendly, welcoming tone of the office.

Mailing List: For this campaign, Dr. Sierra purchased a list from PostcardMania of homes in zip codes in the Weston, Ft. Lauderdale and Davie, FL area.

Mailing Schedule: Dr. Sierra mails 6,000 postcards for the Ft. Lauderdale location once a month and 6,000 postcards for Davie location every week.

Response: Postcard marketing has increased their practice business by 30% in the last year. Each time they send postcards, they receive 25-30 new patients per mailing at each location.

"PostcardMania is affordable and handles everything, we don't have time to be "hands on" and they make the production process easy and stress-free."
— Carlos Sierra DDS, Sierra Dental

Want results like these? Call us today to find out what's working in YOUR industry!